enigmaax;855973 wrote:So if ESPN is out to get Ohio State/Big Ten over the TV contract issue, why wouldn't they be doing their own investigating? And what is the motivation of Yahoo and SI? They are in direct competition with ESPN, so why would they want to conspire to bring down the one potential roadblock to ESPN's complete domination of the sports world.
ESPN mostly stopped doing its own investigations after the OSU debacle with Clarett. They did have a reporter writing for their magazine and broke that story if you recall. Then a whole slew of allegations followed, many of them by former and disgruntled players. ESPN kept their reporter going after the story, and then the NY Times and a few others joined in.
In the end...OSU received no punishment for any of the allegations made by Clarett. It was a total embarrassment to ESPN after putting all those resources into putting the story together. If you remember, the author of many of those stories was going to write a book, too.
Since then, Clarett has renounced what he said (said he was lying) and we now know it was a lot of made up BS.
If you also remember, ESPN did a lot of the same things that time as this: they talked endlessly about how OSU should face stiff punishment from the NCAA, that JT and Geiger should resign, etc. Hell, they took up half of the Alamo Bowl game talking about this stuff instead of talking about the game in front of them.
They got burned, big time. And I think it was shortly thereafter they stopped trying to be a journalism entity like Yahoo or CNN-SI. They basically stopped doing investigative pieces of any length. Yes, they would send reporters in to do stories on big issues, but after everything was already out there.
In this case, they let others do the legwork for them and they simply re-reported what was found, making headlines and following up with tons of commentary pieces. Then their radio folks jumped on board and did the same.
Bottom line: I think ESPN's brass felt they couldn't afford to do the type of investigative pieces that SI and Yahoo do. It's very specialized and eats up resources for long periods of time without much bang during those times. It can pay off big long-term, but it takes patience, hard work and money.
I don't think they want to expend those things, but they do want to make the Big Ten look bad. So, if they get a chance to use all their commentators to fire away at a target, they do. As they have in this case. Is there a sports media operation out there that has more commentators than ESPN? I don't think so. So they've flooded the airways (TV and radio) and their web site with all the negative stuff that gets dug up; and they put together a couple "original" pieces like OTL that are basically rehashing events, but with some new faces to make it look original.
As for Yahoo and SI: writing about sports IS what they do. And apparently, Yahoo is looking to make a name for itself by doing investigations like this. It's their identity now. So their motivation is simply doing their business as usual. They have no interest in the Big Ten and Ohio State per se, other than it's another story. They have already moved on to other stories, as we've seen.