Big Ten Names Divisions "Leaders" and "Legends," Reveals New Logo

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Manhattan Buckeye

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7,566 posts
Dec 13, 2010 1:14 PM
CinciX12;599308 wrote:Those division names are going to be met with 95% criticism. It really is hard to believe that if they did a sample poll of public opinion those polled very well.

What is harder to believe is that a PR firm got paid hundreds of thousands (if not millions) to come up with it. Did they do any market research? These names suck.
Dec 13, 2010 1:14pm
thedynasty1998's avatar

thedynasty1998

Senior Member

6,844 posts
Dec 13, 2010 1:19 PM
Still awaiting the Big 10 to come out with the real logo and names of conferences.

I don't think this could have been handled any worse.
Dec 13, 2010 1:19pm
hoops23's avatar

hoops23

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15,696 posts
Dec 13, 2010 1:23 PM
The logo is fine with me, as is the trophies/awards..

The division names suck though.
Dec 13, 2010 1:23pm
krambman's avatar

krambman

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3,606 posts
Dec 13, 2010 1:29 PM
OneBuckeye;599245 wrote:I agree, just keep it simple. Someone spent way too much time thinking of a theme and building everything around it and blah blah blah. They probably spend 20 million on some marketing company to come up with all that crap.

I don't know how much they spent but Delany did keep mentioning the firm that developed the new logo, but I can't remember their name. They should have hired the same company that developed the new Pac-10/Pac-12 logo that allows it to be done with each school's colors and includes the mountains for the new members that aren't really Pacific.
Dec 13, 2010 1:29pm
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OneBuckeye

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5,888 posts
Dec 13, 2010 1:34 PM
RedRider1;599346 wrote:From Mich St. player Justin Sucher's Twitter.

http://twitter.com/#!/jsucher/status/14372331606507523


I like that better!
Dec 13, 2010 1:34pm
OneBuckeye's avatar

OneBuckeye

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5,888 posts
Dec 13, 2010 1:35 PM
krambman;599342 wrote:I don't know how much they spent but Delany did keep mentioning the firm that developed the new logo, but I can't remember their name. They should have hired the same company that developed the new Pac-10/Pac-12 logo that allows it to be done with each school's colors and includes the mountains for the new members that aren't really Pacific.

I agree, take the same concecpt and put a plowed field in the middle instead of a mountain. That would have been better. Anything would have been better.
Dec 13, 2010 1:35pm
M

Manhattan Buckeye

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7,566 posts
Dec 13, 2010 1:36 PM
RedRider1;599346 wrote:From Mich St. player Justin Sucher's Twitter.

http://twitter.com/#!/jsucher/status/14372331606507523


That is hilarious!

Seriously, Delaney should be axed. How can someone with such poor judgment hold such a high position? We're in a get better or get out world, and this isn't only not getting better, it is flat out terrible.
Dec 13, 2010 1:36pm
ICEMAN59's avatar

ICEMAN59

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160 posts
Dec 13, 2010 1:42 PM
This is embarrassing . . . . what a freaking joke.

Epic fail, Big Ten.

Seriously, is this real?
Dec 13, 2010 1:42pm
M

Manhattan Buckeye

Senior Member

7,566 posts
Dec 13, 2010 1:44 PM
ICEMAN59;599359 wrote:This is embarrassing . . . . what a freaking joke.

Epic fail, Big Ten.

Seriously, is this real?
Unfortunately, yes. ESPN has the story on their front page. Unreal.
Dec 13, 2010 1:44pm
se-alum's avatar

se-alum

The Biggest Boss

13,948 posts
Dec 13, 2010 1:51 PM
Now I know how Texas fans felt when they had to deal w/ the whole statue fiasco. This is basically an embarassment to the Big Ten. I can handle everything except the division names, although they limited themselves to names like that when they split the divisions like they did.
Dec 13, 2010 1:51pm
gorocks99's avatar

gorocks99

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10,760 posts
Dec 13, 2010 1:51 PM
The new Media Guide has been released:

Dec 13, 2010 1:51pm
M

Manhattan Buckeye

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7,566 posts
Dec 13, 2010 1:54 PM
I don't know where you got that gorocks, but damn! That is funny!
Dec 13, 2010 1:54pm
D

dat dude

Senior Member

1,564 posts
Dec 13, 2010 1:57 PM
I must be the only Buckeye fan that is completely indifferent to the division names. A year from now (maybe less), nobody will care.
Dec 13, 2010 1:57pm
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FatHobbit

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8,651 posts
Dec 13, 2010 2:05 PM
thedynasty1998;599325 wrote:I don't think this could have been handled any worse.

they could have called it the decision.
Dec 13, 2010 2:05pm
E

elbuckeye28

Senior Member

919 posts
Dec 13, 2010 2:23 PM
I don't mind the names of the trophies and awards, but the division names are horrible. I hope the conference listens to the backlash and decides to change the name to something else.
Dec 13, 2010 2:23pm
dazedconfused's avatar

dazedconfused

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2,662 posts
Dec 13, 2010 2:32 PM
so this was pretty much a televised abortion all the way around
Dec 13, 2010 2:32pm
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BigAppleBuckeye

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2,935 posts
Dec 13, 2010 2:56 PM
While the Division names do indeed SUCK, I can live with them. But what's up with that logo? Did a middle school artist win a contest? Come on Big 10! Pitiful
Dec 13, 2010 2:56pm
j_crazy's avatar

j_crazy

7 gram rocks. how i roll.

8,372 posts
Dec 13, 2010 3:00 PM


remember this?

hopefully the public bashing will cause a similar result.
Dec 13, 2010 3:00pm
BigAppleBuckeye's avatar

BigAppleBuckeye

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2,935 posts
Dec 13, 2010 3:09 PM
Even this would have been better:

Dec 13, 2010 3:09pm
P

purple_rein

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349 posts
Dec 13, 2010 3:09 PM
I like the logos.
Trophy names are cool, would rather see just one name, but I can live with it.
Leaders & Legends is dumb. They have been overthinking things from the beginning. Should have just split it East/West.
Dec 13, 2010 3:09pm
M

Manhattan Buckeye

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7,566 posts
Dec 13, 2010 3:13 PM
"Should have just split it East/West. "

Or Lakes and Plains (as any person with an IQ above 10 living in the midwest suggested). Or anything else remotely relevant.

Leaders & Legends? How about Dungeons & Dragons? Makes about as much sense. Delany should be fired. Now.
Dec 13, 2010 3:13pm
M

Manhattan Buckeye

Senior Member

7,566 posts
Dec 13, 2010 3:15 PM
j_crazy;599477 wrote:

remember this?

hopefully the public bashing will cause a similar result.
LOL, well with the information age perhaps we can, I was thinking more of:

Dec 13, 2010 3:15pm
V

vball10set

paying it forward

24,795 posts
Dec 13, 2010 3:16 PM
wow--this is bad...I've read every post while trying to make sense of it--it ain't working.
Dec 13, 2010 3:16pm
krambman's avatar

krambman

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3,606 posts
Dec 13, 2010 3:52 PM
Manhattan Buckeye;599503 wrote:LOL, well with the information age perhaps we can, I was thinking more of:


The difference with New Coke is that they tested it extensively in blind taste tests and the new flavor overwhelmingly beat out the old flavor. The marketing was just done poorly. That just proved that the brand name was more powerful than the actual product because people were upset about the change even though they liked the new flavor better. The new Big Ten logo is pretty bad though. Honestly I think I would have liked it better had they used a darker blue color and a more traditions varsity block font.


I do like how all 13 past, present, and future Big Ten teams are represented in the names of the Big Ten trophies. I also like that Ohio State has the most trophies named after their players/coaches with five (six if you count OSU alumnus Bo Schembechler).
Dec 13, 2010 3:52pm