Running Chrome with uBlock does a decent job, but I ended up adding the Privacy Badger add-on from EFF in that link you sent.
So I guess this isn't really new at this point, though maybe not widespread, but they don't need cookies to track you. Instead they can ping your browser for all kinds of info that is almost unique to you. You can hit this link to see how you do: https://panopticlick.eff.org/
Firefox now has options to protect against cryptominers and fingerprinting. You have to manually enable these features, but the fingerprinting protection didn't seem to do anything.
I know some of you are pretty paranoid about privacy, so wondered what you guys do. I use a VPN and reject all 3rd party cookies. Got tired with incognito/private browsing having to constantly re-validate at login, so I had to allow those sites to set cookies and save them - makes me wonder if I'm not self-defeating all the privacy steps I take.