True, but then there are many markets where it isn't like that.Manhattan Buckeye;933105 wrote:"If you are a good competitor you attempt to out do them. Elimination is not the goal. "
Agree completely, I learned this lesson working as a lowly gas station clerk at a popular gas stop that had two other gas stations within a quarter of a mile.
Certainly our goal was to beat out the other two stations in revenue - we all charged the same rate per gallon, we earned customers by our non-fuel products and attractiveness to drivers that got off the main highway.
If the other two stations went under, I'm not sure the station I worked at would have gained much. More likely drivers would continue down the highway for another 10 miles and exit where there were more choices.
I know when I drove on the interstate, I never exited to fuel up unless it was a major hub. I'm sure many restaurants are similar. If you own a food court station at a mall, does it help you if a handful of so of previous food stations go belly up - probably not because it makes the mall look pathetic and there are fewer potential customers, making your market share irrelevant.
I Wear Pants
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I Wear Pants
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Sat, Oct 15, 2011 12:35 AM
Oct 15, 2011 12:35 AM
Oct 15, 2011 12:35am