sleeper;1396747 wrote:Then why not just make them all free and have people chose the fee accounts on their own accord? Why should people have to switch over to a new account to charge fees?
Fifth third had 47 different checking accounts at one point last year..that can't happen. So the solution is to convert those accounts into one of 5 more basic accounts. Nothing is changing, except for the name of the account and how to keep it free.
Our customers are choosing the new accounts on their own, we've been doing this for 8 months, nothing is force converting until now.
Like I said, almost everyone isn't going to switch from a free account to a feed account. Its going from free to feeless as long as they keep x minmum balance or have their mortgage here, etc. What fifth third doesn't want is to continue to have the checking account that has 200 bucks in it that just sits there, unused. That's costing the bank a lot of money (every deposit account costs a bank around $40 a year to house)