This could be a problem...

Serious Business Backup 282 replies 7,156 views
BigAppleBuckeye's avatar
BigAppleBuckeye
Posts: 2,935
Jun 10, 2011 9:43am
Screw Google, and hire an Ad Network. It will be no cost to you (or the site), and you would share the revenue on reduced-rate CPMs for online banners. Companies like ValueClick, 24 RealMedia, Advertising.com, etc come to mind.
ernest_t_bass's avatar
ernest_t_bass
Posts: 24,984
Jun 10, 2011 9:47am
I Wear Pants;797138 wrote:http://forums.somethingawful.com/

Bigger forum than you would want/could achieve. If it didn't start on /b it probably started on somethingawful.

This is a pretty sweet thread:

http://forums.somethingawful.com/showthread.php?threadid=3399543
O-Trap's avatar
O-Trap
Posts: 14,994
Jun 10, 2011 9:50am
BigAppleBuckeye;797278 wrote:Screw Google, and hire an Ad Network. It will be no cost to you (or the site), and you would share the revenue on reduced-rate CPMs for online banners. Companies like ValueClick, 24 RealMedia, Advertising.com, etc come to mind.
Rev shares are always nice, because they are win-win. It's why I used to use Clickbank, Commission Junction, and a few others.

CPA networks might not be a horrible idea, either. Zip submits are converting pretty well these days.
justincredible's avatar
justincredible
Posts: 32,056
Jun 10, 2011 10:16am
O-Trap;797285 wrote:Rev shares are always nice, because they are win-win. It's why I used to use Clickbank, Commission Junction, and a few others.

CPA networks might not be a horrible idea, either. Zip submits are converting pretty well these days.

The only problem with rev shares is that people actually have to buy something for any sort of payout. I have a shareasale account that I used for a while back in the day but it led to $6 in like a month.
BigAppleBuckeye's avatar
BigAppleBuckeye
Posts: 2,935
Jun 10, 2011 10:25am
justincredible;797313 wrote:The only problem with rev shares is that people actually have to buy something for any sort of payout. I have a shareasale account that I used for a while back in the day but it led to $6 in like a month.

Not necessarily Justin. Many ad networks work on a reduced CPM model. So basically this ad network, instead of paying $50-$75 CPM on banners on specific sites, would buy millions of impressions across multiple websites at a greatly reduced rate (in the $1-$5 CPM range). So long story short, you would get a constant influx of banners populating the site, and you would split the revenue with the ad network (which is funded by the advertiser).

For example, lets use Nike as an example. Instead of Nike spending a premium to be on ESPN.com, they would pay an ad network to place them on hundreds of sites nationally at a lower rate. Whatever Nike pays the Ad Network, you would get 50% of that, but only for the banners on your site (or whatever deal you work out with them).
justincredible's avatar
justincredible
Posts: 32,056
Jun 10, 2011 11:32am
ccrunner609;797466 wrote:sounds like problem solved.

Oh, does it?
bases_loaded's avatar
bases_loaded
Posts: 6,912
Jun 10, 2011 11:46am
BigAppleBuckeye;797321 wrote:Not necessarily Justin. Many ad networks work on a reduced CPM model. So basically this ad network, instead of paying $50-$75 CPM on banners on specific sites, would buy millions of impressions across multiple websites at a greatly reduced rate (in the $1-$5 CPM range). So long story short, you would get a constant influx of banners populating the site, and you would split the revenue with the ad network (which is funded by the advertiser).

For example, lets use Nike as an example. Instead of Nike spending a premium to be on ESPN.com, they would pay an ad network to place them on hundreds of sites nationally at a lower rate. Whatever Nike pays the Ad Network, you would get 50% of that, but only for the banners on your site (or whatever deal you work out with them).


So reading your post like most people read posts...if I create my own website and use Ad Network I will get 50% of Nike's revenues....www.bases_loaded.com is open for biz
The Equalizer's avatar
The Equalizer
Posts: 1,003
Jun 10, 2011 11:47am
If the answer was given, apologies for asking again but what's the monthly/yearly cost for hosting the site and bandwith?

Would sizable donations lead to any higher standing in the OC hierarchy?
BigAppleBuckeye's avatar
BigAppleBuckeye
Posts: 2,935
Jun 10, 2011 11:54am
bases_loaded;797515 wrote:So reading your post like most people read posts...if I create my own website and use Ad Network I will get 50% of Nike's revenues....www.bases_loaded.com is open for biz

You missed the "but only for the banners on your site" part haha
O-Trap's avatar
O-Trap
Posts: 14,994
Jun 10, 2011 12:01pm
justincredible;797313 wrote:The only problem with rev shares is that people actually have to buy something for any sort of payout. I have a shareasale account that I used for a while back in the day but it led to $6 in like a month.
Depends. It's been awhile since I talked with any, but I do believe there are revshare CPA models out there.
BigAppleBuckeye;797321 wrote:Not necessarily Justin. Many ad networks work on a reduced CPM model. So basically this ad network, instead of paying $50-$75 CPM on banners on specific sites, would buy millions of impressions across multiple websites at a greatly reduced rate (in the $1-$5 CPM range). So long story short, you would get a constant influx of banners populating the site, and you would split the revenue with the ad network (which is funded by the advertiser).

For example, lets use Nike as an example. Instead of Nike spending a premium to be on ESPN.com, they would pay an ad network to place them on hundreds of sites nationally at a lower rate. Whatever Nike pays the Ad Network, you would get 50% of that, but only for the banners on your site (or whatever deal you work out with them).
Is this basically a rev share media buying model? I've never dealt with media buying that worked on a revshare model. I'd be interested in hearing about it.
C
Con_Alma
Posts: 12,198
Jun 10, 2011 12:05pm
The Equalizer;797518 wrote:If the answer was given, apologies for asking again but what's the monthly/yearly cost for hosting the site and bandwith?

....
I too wonder this.
BigAppleBuckeye's avatar
BigAppleBuckeye
Posts: 2,935
Jun 10, 2011 12:11pm
O-Trap;797544 wrote: Is this basically a rev share media buying model? I've never dealt with media buying that worked on a revshare model. I'd be interested in hearing about it.

That is correct O-Trap, I know 24/7 RealMedia operates this way. I am not 100% sure of the revenue breakout (whether its 50-50 or 70-30), but many media sites (particular during the summer or slower months) use these networks to sell off remnant inventory and get at least some money for it. Seeing that OhioChatter has no dedicated ad sales team, essentially the entire ad inventory can be included in this process.
O-Trap's avatar
O-Trap
Posts: 14,994
Jun 10, 2011 12:15pm
BigAppleBuckeye;797574 wrote:That is correct O-Trap, I know 24/7 RealMedia operates this way. I am not 100% sure of the revenue breakout (whether its 50-50 or 70-30), but many media sites (particular during the summer or slower months) use these networks to sell off remnant inventory and get at least some money for it. Seeing that OhioChatter has no dedicated ad sales team, essentially the entire ad inventory can be included in this process.
I wonder if they would be able to do this on a cross-network model. I know one network I'm on ranks sites in their marketplace by the number of sales, and if I did a low-cost download, I'm betting I could pull in quite a few sales that way.

*wheels turning*

You and I really should collaborate on something like this. Do you live in NYC itself? I know a TON of big-time IM guys live in Rochester and Webster out your way.
gorocks99's avatar
gorocks99
Posts: 10,760
Jun 10, 2011 12:17pm
LOL, I work next to a satellite office for 24/7 RealMedia and those guys make sales calls ALL DAY LONG. I think I have their pitch memorized :)
karen lotz's avatar
karen lotz
Posts: 22,284
Jun 10, 2011 12:17pm
bases_loaded;797515 wrote:So reading your post like most people read posts...if I create my own website and use Ad Network I will get 50% of Nike's revenues....www.bases_loaded.com is open for biz


Link isn't working...
bases_loaded's avatar
bases_loaded
Posts: 6,912
Jun 10, 2011 12:18pm
karen lotz;797587 wrote:Link isn't working...

I need the startup...for however much it takes to start the site you can change my avatar. Then you can have 25% of the 50% of Nikes rev im about to share
BigAppleBuckeye's avatar
BigAppleBuckeye
Posts: 2,935
Jun 10, 2011 12:22pm
O-Trap;797584 wrote:You and I really should collaborate on something like this. Do you live in NYC itself? I know a TON of big-time IM guys live in Rochester and Webster out your way.

I live in Brooklyn Heights (literally a stone's throw from the Brooklyn Bridge), it takes me 2 minutes on the A train to get to lower Manhattan, and about 15-20 minutes to midtown (where I work for a large media company). I always love talking about internet marketing, I have seen this industry evolve so much in the past 3-5 years.
O-Trap's avatar
O-Trap
Posts: 14,994
Jun 10, 2011 1:06pm
bases_loaded;797590 wrote:I need the startup...for however much it takes to start the site you can change my avatar. Then you can have 25% of the 50% of Nikes rev im about to share
Domain name is usually about $10 annually. You can get decent, cPanel hosting for about $24 annually.

Design and coding? Well that's up to you. :D
Heretic's avatar
Heretic
Posts: 18,820
Jun 10, 2011 1:08pm
The only question is...IS THIS THE END OF TALL JUSTIN?!?

gerb131's avatar
gerb131
Posts: 9,932
Jun 10, 2011 1:26pm
Would like to donate but no pay-pal account.
password's avatar
password
Posts: 2,360
Jun 10, 2011 2:10pm
The Equalizer;797518 wrote:If the answer was given, apologies for asking again but what's the monthly/yearly cost for hosting the site and bandwith?

That is private information, you will need a court ordered subpoena to gain access to that information.

The Equalizer;797518 wrote:Would sizable donations lead to any higher standing in the OC hierarchy ?

That information is also private but easier to obtain, you will need to send a letter of intent to donate by certified mail. The letter will have to include the notarized signature of your bank manager where your funds are deposited with a signed power of attorney giving Justin the legal rights to remove funds from your account at his discretion for the next 36 months with the option of a 24 month extension if needed by Justin. You will be required to keep a minimum running balance of $12,000.00 in the account at all times, if balance drops below that amount for any reason for more than 24 hrs, you agree to sign over your home, auto and 70% of your future earnings to Justin for the next 30 yrs.
1_beast's avatar
1_beast
Posts: 5,642
Jun 10, 2011 2:46pm
password;797788 wrote:That is private information, you will need a court ordered subpoena to gain access to that information.




That information is also private but easier to obtain, you will need to send a letter of intent to donate by certified mail. The letter will have to include the notarized signature of your bank manager where your funds are deposited with a signed power of attorney giving Justin the legal rights to remove funds from your account at his discretion for the next 36 months with the option of a 24 month extension if needed by Justin. You will be required to keep a minimum running balance of $12,000.00 in the account at all times, if balance drops below that amount for any reason for more than 24 hrs, you agree to sign over your home, auto and 70% of your future earnings to Justin for the next 30 yrs.

Great!!! Whats the address?
FatHobbit's avatar
FatHobbit
Posts: 8,651
Jun 10, 2011 3:32pm
Hmmm, was the chatter broken? For the last 10 minutes I was getting an error.
mcburg93's avatar
mcburg93
Posts: 3,167
Jun 10, 2011 3:48pm
Ive been getting an error message too not sure if it was just a repair thing or what
gorocks99's avatar
gorocks99
Posts: 10,760
Jun 10, 2011 4:04pm
mcburg93;797883 wrote:Ive been getting an error message too not sure if it was just a repair thing or what

Throes of death. Repent.