Red Rum;655008 wrote:1. Pick a name for the championship trophy and stop selling it like a whore to the highest bidder. Leave that one thing stable and sacred. I understand the need for sponsorship dollars, the constant changing of race names, having an official victory lane sponsor and so forth. This well is just about dry and if NASCAR really understands branding...Brand the "whatever you name it cup" and leave it alone.
There's only so much they can do there. They were lucky RJR stuck around as long as they did, allowing for the Winston name to be used for such a long time. Then, when they left they had to replace the money they were getting from RJR with someone else, in comes Nextel. Said company happened to be bought out by Sprint (not NASCAR's fault), so the name adjusted. They actually changed title sponsors once, when it was all said and done. No big deal.
Same goes for the minor league series' too. Long time sponsor left, and they have all undergone a whopping 1 name change each.
Race names are track by track, out of the control of NASCAR. If someone backs out, they have to replace the cash flow somehow.
Rest of the points have merit.





