http://sports.espn.go.com/nba/news/story?id=5395989"We didn't think about it 'cause that's not what we were about," Johnson said at Baruch College in New York, according to Bloomberg News. "From college, I was trying to figure out how to beat Larry Bird." "It was never a question in our mind because nobody has ever done that."
I think quite frankly these guys are enjoying taking shots at him because it enhances their stature. They came in the league in the same draft class as well, so I think they enjoy sticking their chest out and saying they were real men because they were more interested in competing and beating eachother than joining forces.
Lebron will never admit to caring, but I wonder if he is privately getting aggravated that the games greats keeping trying to make him look like a chump. For someone as concerned about their brand as he is, it can't help to have the GOAT and Magic questioning your desire to compete.