I Wear Pants;1535390 wrote:You an do well with individual stocks it's just best to not try to be someone who is constantly buying and selling, you'll lose your shirt. If you're interested in stocks buy to hold, buy what you know and use like Buffet. If you're not going to do that you're much better off investing in something else.
A "buy and hold" strategy with a diversified portfolio is basically the same as buying an S&P ETF. Yes, you can make money on individual picks, but for novices especially that is almost always just luck. The problem with "buy what you know" is most people aren't Buffet, and don't know enough companies/sectors to avoid an overly concentrated portfolio. If you want to set aside 5% of your portfolio to pick individual names in a sector or two you know, then fine, but that should not be a core part of your strategy.
80% of returns is asset allocation - sectors, countries, asset (stocks, bonds, commodities, etc), the old adage that a "strong tide lifts all boats". You'll do better identifying trends/themes and taking a macro approach to overweight various sectors via ETF's and mutual funds (where ETF's don't offer the specific exposure you want).
And, yeah, you don't need to use ETF's or mutual funds if you have enough money, time and expertise to buy 30-40 stocks in amounts large enough such that trading fees are trivial.