ernest_t_bass
Posts: 24,984
Jan 13, 2013 5:01pm
I know that google.com exists, but what are some good movies/documentaries that would be good examples of marketing and the marketing mix, that I could show in class? We've already watched "ESPN 30-for-30: The Birth of Big Air." This was directly applicable to many of the things we have discussed in class, as BMX and big air went from nothing, and now it is huge (X-games). What are some other movie/documentary examples (non-porno) that would show how the marketing of something lead to success (or even failure)?
Trueblue23
Posts: 7,463
Jan 13, 2013 5:08pm
Dogtown and Z-Boys
O-Trap
Posts: 14,994
Jan 13, 2013 5:31pm
Might sound strange, but watching, and analyzing, infomercials from known marketing successes can be helpful. Keep mindful of what they're doing int he video the whole time.
S
Sonofanump
Jan 13, 2013 6:46pm
Glengary, Glenross. Epic marketing techniques in that movie.
ernest_t_bass
Posts: 24,984
Jan 13, 2013 6:48pm
Sonofanump;1365460 wrote:Glengary, Glenross. Epic marketing techniques in that movie.
Lol. Probably too much foul language for a HS class.
S
Sonofanump
Jan 13, 2013 6:59pm
I
I Wear Pants
Posts: 16,223
Jan 13, 2013 7:15pm
I'd imagine that there's probably been a documentary or some sort of video made about Starbucks that's sort of what you're looking for. They're really good at understanding trends and use the four Ps pretty damned effectively. I mean they're able to charge like $4 for a cup of coffee, people recognize their logo, the seem to have a handle on where to put locations (probably have a decent DSS for that like McDonald's), etc. They seem to understand the wants/needs of their customers as well since they've always been one of the first major chains to have things like WiFi in all their stores, they're moving to Square as a payment system/embracing new methods, etc.ernest_t_bass;1365399 wrote:I know that google.com exists, but what are some good movies/documentaries that would be good examples of marketing and the marketing mix, that I could show in class? We've already watched "ESPN 30-for-30: The Birth of Big Air." This was directly applicable to many of the things we have discussed in class, as BMX and big air went from nothing, and now it is huge (X-games). What are some other movie/documentary examples (non-porno) that would show how the marketing of something lead to success (or even failure)?
ernest_t_bass
Posts: 24,984
Jan 13, 2013 7:24pm
Sonofanump;1365469 wrote:
Does. Not. Work.
Pick6
Posts: 14,946
Jan 13, 2013 7:57pm
Food Inc, maybe.
Automatik
Posts: 14,632
Jan 13, 2013 8:10pm
Fantastic documentary. One of my all time favs.Trueblue23;1365403 wrote:Dogtown and Z-Boys
ernest_t_bass
Posts: 24,984
Jan 13, 2013 8:18pm
Pick6;1365548 wrote:Food Inc, maybe.
Have watched it already.
GoChiefs
Posts: 16,754
Jan 13, 2013 8:21pm
Automatik;1365557 wrote:Fantastic documentary. One of my all time favs.
Off topic, but if you like wildlife and documentaries, check out "Living With Wolves".
http://m.imdb.com/title/tt0473506/
S
sportchampps
Posts: 7,361
Jan 13, 2013 9:29pm
Ultimate fighting fistfull of dollars from cnbc. Basically shows how Dana white rebuilt the UFC business
I
I Wear Pants
Posts: 16,223
Jan 13, 2013 9:45pm
Yeah the UFC is a good example of marketing driven growth.sportchampps;1365619 wrote:Ultimate fighting fistfull of dollars from cnbc. Basically shows how Dana white rebuilt the UFC business
hasbeen
Posts: 6,504
Jan 13, 2013 9:49pm
ernest_t_bass;1365566 wrote:Have watched it already.
You're one of THOSE teachers...
ernest_t_bass
Posts: 24,984
Jan 13, 2013 10:20pm
hasbeen;1365628 wrote:You're one of THOSE teachers...
Lol. No. There are ~90 school days in a semester. Having 4-5 (applicable) movie days is not a terrible thing.
BigAppleBuckeye
Posts: 2,935
Jan 13, 2013 10:26pm
How about The Social Network? Facebook and Social Media are a huge cog in the marketing mix in today's landscape.
S
sportchampps
Posts: 7,361
Jan 14, 2013 6:02pm
One thing you will learn in the UFC video is how they originally had to pay to get the Ultimate Fighter reality show on TV to help build their product.
S
sportchampps
Posts: 7,361
Jan 14, 2013 6:04pm
When I was in DECA we watched a few Zig documentries as well.
se-alum
Posts: 13,948
Jan 16, 2013 2:58pm
The Diamond Empire is very good. Basically shows how De Beers built an empire based on myth.
Trueblue23
Posts: 7,463
Jan 16, 2013 6:37pm
Cocaine Cowboys
O-Trap
Posts: 14,994
Jan 16, 2013 9:04pm
Any movie about the ins and outs of grifting and/or conning might be helpful, honestly.
Rotinaj
Posts: 7,699
Jan 16, 2013 10:16pm
Clerks.
T
thavoice
Posts: 14,376
Jan 17, 2013 2:29pm
There is about a 30-60 second part of Waynes World that discusses product placement/marketing....
S
Sonofanump
Oct 31, 2013 10:32pm
Tomorrow's Friday, what movie is the class watching?