A Movie Question for you Marketing Buffs (or Marty Irish)

Home ▸ Archive ▸ Serious Business ▸ A Movie Question for you Marketing Buffs (or Marty Irish)
ernest_t_bass's avatar

ernest_t_bass

12th Son of the Lama

24,984 posts
Jan 13, 2013 5:01 PM
I know that google.com exists, but what are some good movies/documentaries that would be good examples of marketing and the marketing mix, that I could show in class? We've already watched "ESPN 30-for-30: The Birth of Big Air." This was directly applicable to many of the things we have discussed in class, as BMX and big air went from nothing, and now it is huge (X-games). What are some other movie/documentary examples (non-porno) that would show how the marketing of something lead to success (or even failure)?
Jan 13, 2013 5:01pm
Trueblue23's avatar

Trueblue23

BASEDgod

7,463 posts
Jan 13, 2013 5:08 PM
Dogtown and Z-Boys
Jan 13, 2013 5:08pm
O-Trap's avatar

O-Trap

Chief Shenanigans Officer

14,994 posts
Jan 13, 2013 5:31 PM
Might sound strange, but watching, and analyzing, infomercials from known marketing successes can be helpful. Keep mindful of what they're doing int he video the whole time.
Jan 13, 2013 5:31pm
S

Sonofanump

Jan 13, 2013 6:46 PM
Glengary, Glenross. Epic marketing techniques in that movie.
Jan 13, 2013 6:46pm
ernest_t_bass's avatar

ernest_t_bass

12th Son of the Lama

24,984 posts
Jan 13, 2013 6:48 PM
Sonofanump;1365460 wrote:Glengary, Glenross. Epic marketing techniques in that movie.

Lol. Probably too much foul language for a HS class.
Jan 13, 2013 6:48pm
S

Sonofanump

Jan 13, 2013 6:59 PM
Jan 13, 2013 6:59pm
I

I Wear Pants

Senior Member

16,223 posts
Jan 13, 2013 7:15 PM
ernest_t_bass;1365399 wrote:I know that google.com exists, but what are some good movies/documentaries that would be good examples of marketing and the marketing mix, that I could show in class? We've already watched "ESPN 30-for-30: The Birth of Big Air." This was directly applicable to many of the things we have discussed in class, as BMX and big air went from nothing, and now it is huge (X-games). What are some other movie/documentary examples (non-porno) that would show how the marketing of something lead to success (or even failure)?
I'd imagine that there's probably been a documentary or some sort of video made about Starbucks that's sort of what you're looking for. They're really good at understanding trends and use the four Ps pretty damned effectively. I mean they're able to charge like $4 for a cup of coffee, people recognize their logo, the seem to have a handle on where to put locations (probably have a decent DSS for that like McDonald's), etc. They seem to understand the wants/needs of their customers as well since they've always been one of the first major chains to have things like WiFi in all their stores, they're moving to Square as a payment system/embracing new methods, etc.
Jan 13, 2013 7:15pm
ernest_t_bass's avatar

ernest_t_bass

12th Son of the Lama

24,984 posts
Jan 13, 2013 7:24 PM
Sonofanump;1365469 wrote:

Does. Not. Work.
Jan 13, 2013 7:24pm
Pick6's avatar

Pick6

A USA American

14,946 posts
Jan 13, 2013 7:57 PM
Food Inc, maybe.
Jan 13, 2013 7:57pm
Automatik's avatar

Automatik

Senior Member

14,632 posts
Jan 13, 2013 8:10 PM
Trueblue23;1365403 wrote:Dogtown and Z-Boys
Fantastic documentary. One of my all time favs.
Jan 13, 2013 8:10pm
ernest_t_bass's avatar

ernest_t_bass

12th Son of the Lama

24,984 posts
Jan 13, 2013 8:18 PM
Pick6;1365548 wrote:Food Inc, maybe.

Have watched it already.
Jan 13, 2013 8:18pm
GoChiefs's avatar

GoChiefs

Resident Maniac

16,754 posts
Jan 13, 2013 8:21 PM
Automatik;1365557 wrote:Fantastic documentary. One of my all time favs.

Off topic, but if you like wildlife and documentaries, check out "Living With Wolves".

http://m.imdb.com/title/tt0473506/
Jan 13, 2013 8:21pm
S

sportchampps

Senior Member

7,361 posts
Jan 13, 2013 9:29 PM
Ultimate fighting fistfull of dollars from cnbc. Basically shows how Dana white rebuilt the UFC business
Jan 13, 2013 9:29pm
I

I Wear Pants

Senior Member

16,223 posts
Jan 13, 2013 9:45 PM
sportchampps;1365619 wrote:Ultimate fighting fistfull of dollars from cnbc. Basically shows how Dana white rebuilt the UFC business
Yeah the UFC is a good example of marketing driven growth.
Jan 13, 2013 9:45pm
hasbeen's avatar

hasbeen

Excuse me, Flo?

6,504 posts
Jan 13, 2013 9:49 PM
ernest_t_bass;1365566 wrote:Have watched it already.

You're one of THOSE teachers...
Jan 13, 2013 9:49pm
ernest_t_bass's avatar

ernest_t_bass

12th Son of the Lama

24,984 posts
Jan 13, 2013 10:20 PM
hasbeen;1365628 wrote:You're one of THOSE teachers...

Lol. No. There are ~90 school days in a semester. Having 4-5 (applicable) movie days is not a terrible thing.
Jan 13, 2013 10:20pm
BigAppleBuckeye's avatar

BigAppleBuckeye

Senior Member

2,935 posts
Jan 13, 2013 10:26 PM
How about The Social Network? Facebook and Social Media are a huge cog in the marketing mix in today's landscape.
Jan 13, 2013 10:26pm
S

sportchampps

Senior Member

7,361 posts
Jan 14, 2013 6:02 PM
One thing you will learn in the UFC video is how they originally had to pay to get the Ultimate Fighter reality show on TV to help build their product.
Jan 14, 2013 6:02pm
S

sportchampps

Senior Member

7,361 posts
Jan 14, 2013 6:04 PM
When I was in DECA we watched a few Zig documentries as well.
Jan 14, 2013 6:04pm
se-alum's avatar

se-alum

The Biggest Boss

13,948 posts
Jan 16, 2013 2:58 PM
The Diamond Empire is very good. Basically shows how De Beers built an empire based on myth.
Jan 16, 2013 2:58pm
Trueblue23's avatar

Trueblue23

BASEDgod

7,463 posts
Jan 16, 2013 6:37 PM
Cocaine Cowboys
Jan 16, 2013 6:37pm
O-Trap's avatar

O-Trap

Chief Shenanigans Officer

14,994 posts
Jan 16, 2013 9:04 PM
Any movie about the ins and outs of grifting and/or conning might be helpful, honestly.
Jan 16, 2013 9:04pm
Rotinaj's avatar

Rotinaj

Senior Member

7,699 posts
Jan 16, 2013 10:16 PM
Clerks.
Jan 16, 2013 10:16pm
T

thavoice

Senior Member

14,376 posts
Jan 17, 2013 2:29 PM
There is about a 30-60 second part of Waynes World that discusses product placement/marketing....
Jan 17, 2013 2:29pm
S

Sonofanump

Oct 31, 2013 10:32 PM
Tomorrow's Friday, what movie is the class watching?
Oct 31, 2013 10:32pm