like_that;1244868 wrote:It was already proven that the NBA finals the past 2 years were near the bottom half when it came to ratings. Nice fail though. I am sure all the fans and NBA owners want the players to take over the league by QQing their way into a choice of 5 teams they would want to play for. Sounds like a great business plan to me! /sarcasm
http://articles.marketwatch.com/2012-06-22/industries/32364181_1_nba-playoffs-nba-tv-boston-celtics
“In the NBA, market size doesn’t matter as much as the stars involved,” said Stephen Master, head of Nielsen Sports Practice, noting the Finals had three of the league’s biggest names in James, Dwyane Wade and the Thunder’s Kevin Durant.
"Overall, it has been a phenomenal year for the NBA, coming off the negative attention they had in October and November,” he added.
Indeed, the entire lockout-shortened season has been a ratings success, delivering record or near-record ratings for broadcasters who pay about $1 billion a year for the rights.
Regular-season games on TNT averaged a record 2.5 million viewers. Games on ABC averaged 5.4 million, also a record, while ESPN 's regular-season games drew 1.9 million viewers, down from last year but still the second-most-watched season ESPN has ever had.
TNT 's playoff games averaged close to 5 million a game, the second-best watched postseason in the network 's 28 years of broadcasting the NBA. Meanwhile, the Heat-Celtics series on ESPN saw the three highest-rated NBA games in cable history, with Game 7 drawing more than 13 million viewers. Overall, ESPN 's playoff coverage was up 25%, averaging just over 6 million viewers a game, another record.
On top of that, the league-owned NBA TV network had its most successful season, while unique visitors to NBA.com were up 21% and unique users of NBA Mobile apps increased 149%. Read more about NBA Digital’s bumper season.
People care about stars and storylines, not Milwaukee vs. Memphis