Burger King to Deliver

Serious Business Backup 26 replies 453 views
Commander of Awesome's avatar
Commander of Awesome
Posts: 23,151
Jan 17, 2012 11:11am
[h=1]Burger King tests out delivery service in Virginia, Maryland[/h]



[h=3]By Leslie Patton and Jeff Green, Published: January 12 | Updated: Tuesday, January 17, 9:22 AM[/h]
<article> Bloomberg News-- Burger King Holdings Inc., the operator of 7,500 fast-food restaurants in the U.S. and Canada, is trying out delivery service at some stores in Virginia and Maryland as a possible way to boost sales.
“We are currently testing the service to bring this convenience to the U.S.,” Kristen Hauser, a spokeswoman for Burger King, said in an e-mail. The Miami-based chain will expand its test to 16 locations from four by Jan. 23, she said, declining to say whether the service will be offered nationwide.
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Available from 11 a.m. to 10 p.m., deliveries cost $2 and there is a minimum order of $8 to $10, depending on the market, according to Burger King’s website. The restaurant, whose rivals include McDonald’s Corp. and Wendy’s Co., is delivering meals such as 40-piece chicken tenders and two bottled drinks for $10.99 and four large sandwich combos for $23.99.
Customers can order online or via phone. Burger King doesn’t deliver fountain drinks, milkshakes, coffee and breakfast foods, Hauser said.
3G Capital Inc., a New York-based private-equity firm, bought Burger King for about $3.93 billion in 2010. Revenue rose 1.4 percent to $608.1 million in the three months ended Sept. 30, compared with the year before, according to a company filing.



http://www.washingtonpost.com/business/burger-king-tests-whopper-delivery-service-in-us-to-help-sales/2012/01/12/gIQAGflR5P_story.html?tid=pm_business_pop

Surprised this hasn't happened sooner.
sleeper's avatar
sleeper
Posts: 27,879
Jan 17, 2012 11:15am
Burger King is gross.

Everyone should eat at McDonalds.
ytownfootball's avatar
ytownfootball
Posts: 6,978
Jan 17, 2012 11:17am
fail
LJ's avatar
LJ
Posts: 16,351
Jan 17, 2012 11:19am
Burger King is gross. On the rare occaision I eat fast food, it's Wendy's or bust
Commander of Awesome's avatar
Commander of Awesome
Posts: 23,151
Jan 17, 2012 11:22am
I will say, that picture is the most accurate advertisement for what you get when you order fast food. In the commercials they make it look much different.

I'm surprised a place like Taco Bell hasn't already begun delivering, seems like an obvious way to drum up biz.
Tobias Fünke's avatar
Tobias Fünke
Posts: 2,387
Jan 17, 2012 11:31am
fail indeed.

Although I do enjoy an occasional Burger King Double Cheeseburger.
T
thavoice
Posts: 14,376
Jan 17, 2012 12:20pm
Doubt this catches on.
Iliketurtles's avatar
Iliketurtles
Posts: 8,191
Jan 17, 2012 12:22pm
So lame they aren't going to deliver breakfast foods.
Laley23's avatar
Laley23
Posts: 29,506
Jan 17, 2012 12:40pm
I like the concept, but how will it work? It isnt like pizza where you dont have a lot of people wanting it right then. BK is fast food. It serves a ton of people a day. If it catches on, and deliveries become more frequent, who are they gonna hire to be driving around all the time??? They would need multiple drivers.
Pick6's avatar
Pick6
Posts: 14,946
Jan 17, 2012 12:41pm
Im sure they have it figured out. McDonald's devliers in Malaysia.
Heretic's avatar
Heretic
Posts: 18,820
Jan 17, 2012 12:44pm
Fatasses rejoice! Now, you won't have to do more than waddle to the door to pick up your high-octane cholesterol!!!
Jester's avatar
Jester
Posts: 700
Jan 17, 2012 12:46pm
And the fat get even fatter.
bigdaddy2003's avatar
bigdaddy2003
Posts: 7,384
Jan 17, 2012 1:12pm
Fail indeed. Unless you live relatively close the fries won't be that great by the time they get to your house. If you are going to eat it go get it yourself.

I'll take Burger King over McDonalds though.
hasbeen's avatar
hasbeen
Posts: 6,504
Jan 17, 2012 1:19pm
burger king is the only thing open all night here at school. it would be a lot safer than sending the least drunk guy to go get food.
T
thavoice
Posts: 14,376
Jan 17, 2012 1:41pm
pnhasbeen;1055774 wrote:burger king is the only thing open all night here at school. it would be a lot safer than sending the least drunk guy to go get food.
they stop at 10pm.

I imagine the cost involved in actually doing delivery is going to be more than 2 bucks. Once you factor in mileage, hourly rate, extra insurance for this service then I imagine it comes to more than 2 bucks to do it.
hasbeen's avatar
hasbeen
Posts: 6,504
Jan 17, 2012 1:44pm
thavoice;1055803 wrote:they stop at 10pm.

I imagine the cost involved in actually doing delivery is going to be more than 2 bucks. Once you factor in mileage, hourly rate, extra insurance for this service then I imagine it comes to more than 2 bucks to do it.
then they're useless to me.

but they're making $3 a burger so who cares?
Laley23's avatar
Laley23
Posts: 29,506
Jan 17, 2012 1:46pm
thavoice;1055803 wrote:they stop at 10pm.

I imagine the cost involved in actually doing delivery is going to be more than 2 bucks. Once you factor in mileage, hourly rate, extra insurance for this service then I imagine it comes to more than 2 bucks to do it.
Look at the minimum order though. They will make enough profit on the product for it to be worth it...if it catches on.
T
thavoice
Posts: 14,376
Jan 17, 2012 1:53pm
Laley23;1055811 wrote:Look at the minimum order though. They will make enough profit on the product for it to be worth it...if it catches on.
Possible. I think the issue though is it catching on enough. You almost have to think that to make it profitable the driver would have to have multiple orders to deliver per trip. The normal FF purchase is people who are on the go, picking the food up on the way to or from some place.
ernest_t_bass's avatar
ernest_t_bass
Posts: 24,984
Jan 17, 2012 2:21pm
LOL. I had my business class read this very same article today.
Apple's avatar
Apple
Posts: 2,620
Jan 17, 2012 2:39pm
Can they guarantee that the delivery guy won't sneak a few fries while delivering? :p
T
thavoice
Posts: 14,376
Jan 17, 2012 2:42pm
Apple;1055877 wrote:Can they guarantee that the delivery guy won't sneak a few fries while delivering? :p
they will have to use some tamper proof bag because I think it is humanly impossible to drive and not sneak some fries...
Fly4Fun's avatar
Fly4Fun
Posts: 7,730
Jan 17, 2012 6:48pm
LJ;1055648 wrote:Burger King is gross. On the rare occaision I eat fast food, it's Wendy's or bust
Exactly how I feel.
said_aouita's avatar
said_aouita
Posts: 8,532
Jan 18, 2012 4:05am
LJ;1055648 wrote:Burger King is gross. On the rare occaision I eat fast food, it's Wendy's or bust
For the most part if I eat FF, it's Wendy's. Also to note- Hardee's has potential. They gotta decent burger menu. Just good luck finding one.
B
BR1986FB
Posts: 24,104
Jan 18, 2012 4:46am
Heretic;1055747 wrote:Fatasses rejoice! Now, you won't have to do more than waddle to the door to pick up your high-octane cholesterol!!!
My exact thoughts when I first saw this article.
Little Danny's avatar
Little Danny
Posts: 4,288
Jan 18, 2012 11:26am
Showing my age here... but this guy "Once Got Busy in a Burger King Bathroom"