Meh, there's a conspiracy theory out there that Gene Smith has done all these nefarious things to try and cover this up. Well, if he has, he's done a piss poor job.
Gene Smith probably is a very good person on some level -- but he's an incompetent boob when it comes to dealing with crisis communications.
Starting with that abortion of a press conference in March, it's been mostly downhill since. The management of information via the NCAA has been poor, and the result has been OSU staying in the news for long periods of time.
What he should have done is realize he (and possibly the OSU media relations staff) was out of their league on this one. No shame there, most regular media folks are when a crisis hits and you're inundated with media all of a sudden.
It would have been wise to bring in a crisis communications consultant to help better organize when and how information would be released.
For instance: this latest "update" on suspensions should never have been a press conference. They should have released the documents and statements, and told the media no more information would be forthcoming until the matter was resolved.
That eliminates the spectacle of the press conference and the bumbling of Smith trying to answer questions from the press. He's simply not good at it, so why continue to put yourself out there? Be smart enough to know when to delegate this stuff to an expert. OSU has the resources to do so.
If media insist on some time with Smith, he simply schedules a media conference call, and allows questions (to a degree). Otherwise, let them know they'll be contacted when further information is available -- and then do so when you get a decision from the NCAA.
Constantly parading people in front of the cameras and mics creates a "perp walk" atmosphere for video and photography, and lends more scope to what's happening than is warranted.
Just a few observations on my part...
Writerbuckeye
Senior Member
4,745
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Writerbuckeye
Senior Member
4,745
posts
Tue, Oct 4, 2011 10:34 AM
Oct 4, 2011 10:34 AM
Oct 4, 2011 10:34am