zambrown wrote:
Just a crazy thought here. What if the "pay-to-play" isn't what killed them, but rather the "open the gates to the masses" last summer where they made it free? They had hundreds (thousands?) of people join once it went free, but the quality of the site went down hill fast. Realizing that "going free" was a horrible mistake, they tried to rectify it by then deciding to charge everyone again. Hoping that, once again, the loyal huddlers would be the ones left and the "freebies" would leave, not wanting to pay. Clearly, it didn't work, but I wonder if that was the thought process... JMO
If that's the case then the idiocy started two years ago, not two months ago. Either way, the people running that place are horrible business people. And honestly, I've thought that ever since Bucknuts bought the place that they cared far more about the "content" than the forums. The forums were just a way to get people to the site to read the content and buy their magazine. Honestly, when you are a business trying to make money, the quality of the posters isn't your biggest concern. The volume of traffic is. The higher the site traffic, the more money you can get from advertisers. If the traffic was going down and they were losing money from advertisers, then charging $12 was a logical solution. However, it was poorly thought out and even more poorly executed. If the site was headed for extinction before the $12 charge, then they put it on the fast track when they did that.