Midstate01;830488 wrote:+1
Not saying lebrons brand is that big at all. But their brand is branching out. Jordan has more then just unc. Lebron wants to obviously make money off schools he didn't go to either. It's the exact same thing.
Jordan's brand has been established for 20 some years, LeBron's is hardly at that level. I have no problems with the LeBron brand seeking out OSU, it just seems odd given the circumstances why OSU would be willing, or even feel the need to have LBJ's logo on their stuff. It's a lot different than schools other than UNC seeking out the Jordan brand because it's a much more recognizable symbol than LeBron's. Hopefully that clears it up for you.
Summary:
Jordan brand=one of the most recognizable in the world. Makes sense for schools like Marquette and Georgetown to put it on their stuff (small schools looking for big bucks/promotion) and for UNC to put it on theirs (Jordan went to school there).
LBJ brand=growing brand but nowhere near the level of Jordan (and probably never will be, let's be honest). Makes sense for The U (He plays in Miami, small school with very small basketball brand), makes little sense for UK (already a huge name, mostly just the Calipari connection I would imagine), makes no sense for OSU (one of the most recognizable brands in NCAA sports already, LeBron has no ties to school, no longer plays professionally in state. University of Akron would make 1000x more sense).
