justincredible
Posts: 32,056
Oct 7, 2010 10:25am
Turrible. Just turrible.
wildcats20
Posts: 27,794
Oct 7, 2010 10:26am
That is awful.
What was wrong with the old on?
What was wrong with the old on?
N
Nate
Posts: 3,949
Oct 7, 2010 10:28am
That's about as gay as the store.
McFly1955
Posts: 1,441
Oct 7, 2010 10:29am
I don't like how the box overlaps into the P-hole.
j_crazy
Posts: 8,372
Oct 7, 2010 10:30am
looks retarded.
justincredible
Posts: 32,056
Oct 7, 2010 10:34am
wildcats20;510411 wrote:That is awful.
What was wrong with the old on?
Nothing. I don't get why they would change it.
Scarlet_Buckeye
Posts: 5,264
Oct 7, 2010 10:39am
Someone's going to lose their j-o-b.
justincredible
Posts: 32,056
Oct 7, 2010 10:40am
After the logo was revealed the following blog put together a redesign contest.
Gap logo redesign contest
Some highlights that made me lol:
Gap logo redesign contest
Some highlights that made me lol:
gorocks99
Posts: 10,760
Oct 7, 2010 11:49am
Facebook?
-Society-
Posts: 1,348
Oct 7, 2010 11:56am
Did they not notice this one in their line-up:
krambman
Posts: 3,606
Oct 7, 2010 12:06pm
It looks like something someone made in Publisher in about 30 seconds to looks like something from the early 1990's.
Thread Bomber
Posts: 1,851
Oct 7, 2010 12:40pm
The worst thing is... Someone made about a miilion bucks for that shit...
Thread Bomber
Posts: 1,851
Oct 7, 2010 12:43pm
My submission....
THE GAPE
THE GAPE
-Society-
Posts: 1,348
Oct 7, 2010 1:27pm
krambman;510508 wrote:It looks like something someone made in Publisher in about 30 seconds to looks like something from the early 1990's.
And their original logo didn't?
justincredible
Posts: 32,056
Oct 7, 2010 1:32pm
-Society-;510611 wrote:And their original logo didn't?
That logo has 41 years of brand equity associated with it. It's a nice, classic logo that doesn't have a gradient or use Helvetica.
chicago510
Posts: 5,728
Oct 7, 2010 1:37pm
Would be like McDonalds changing their logo because it was too simple.
When i see that old logo, I immediately think of the store. When i see that new shit, I don't even know what to think.
When i see that old logo, I immediately think of the store. When i see that new shit, I don't even know what to think.
Iliketurtles
Posts: 8,191
Oct 7, 2010 2:00pm
As the old saying goes "If it ain't broke don't fix it."
The old logo is a million times better than this new one. I don't understand why they are changing it at all.
The old logo is a million times better than this new one. I don't understand why they are changing it at all.
krambman
Posts: 3,606
Oct 7, 2010 2:08pm
-Society-;510611 wrote:And their original logo didn't?
I suppose that it does, but it's simple and elegant. I guess what I meant was that the new one looks like someone was making a flier or brochure in Publisher and used a pre-made template where they just put int their company info and hit enter, and this is what it looked like in the center on the bottom of the back page, so they went with this.
justincredible
Posts: 32,056
Oct 7, 2010 2:10pm
chicago510;510625 wrote:Would be like McDonalds changing their logo because it was too simple.
When i see that old logo, I immediately think of the store. When i see that new shit, I don't even know what to think.
Agreed. I think Nike should change their logo as well.
derek bomar
Posts: 3,722
Oct 7, 2010 2:23pm
Looks like they're back-peddling...
http://www.styleite.com/media/new-gap-logo/
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
http://www.styleite.com/media/new-gap-logo/
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
derek bomar
Posts: 3,722
Oct 7, 2010 2:24pm
justincredible
Posts: 32,056
Oct 7, 2010 2:28pm
derek bomar;510665 wrote:Looks like they're back-peddling...
http://www.styleite.com/media/new-gap-logo/
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
This is pathetic. Gap has the money to pay an agency to create a logo for them. No self-respecting designer is going to do spec work for them.
-Society-
Posts: 1,348
Oct 7, 2010 3:45pm
justincredible;510620 wrote:That logo has 41 years of brand equity associated with it. It's a nice, classic logo that doesn't have a gradient or use Helvetica.
Didn't know you had such an emotional attachment to Gap. This explains a lot.
justincredible
Posts: 32,056
Oct 7, 2010 3:47pm
-Society-;510794 wrote:Didn't know you had such an emotional attachment to Gap. This explains a lot.
Pwned.
Glory Days
Posts: 7,809
Oct 7, 2010 3:48pm
derek bomar;510665 wrote:Looks like they're back-peddling...
http://www.styleite.com/media/new-gap-logo/
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
haha like people actually care and are hanging on the edge to see what Gap comes up with.