Saw stats the other day....school shootings have more than doubled in the past 10 years vs. the couple decades prior.
Guns aren't exactly more accessible to these people. I think what's changing is the way everyone loses their shit over every school shooting, it's made it a more infamously appealing thing to do for these kids.
Doesn't seem like the media bothers asking "what can the media do?" to change things. If they ask that question of themselves at all, it's only with respect to changing attitudes on gun control. Although I do think most of them are shallow and self-absorbed Ron Burgundy-types who are just voices reading what's on the teleprompter.