Yeti's are definitely overpriced by a significant amount. I bought a Rtic soft-sided cooler a couple years back for $99 and it performs very well. The same sized Yeti back then was $299.
Is there a bigger rip-off out there than yeti products? I saw that they now have 5 gallon buckets that retail for $40
I put them up there with Beats headphones and monster cables as biggest scams out there for the general public. Name some others