While I can't state too much familiarity with this guy (and probably will never take the time to watch a 16:36 video of a guy running for office in a state I have no connection to), I do think the concept of people using media such as YouTube to connect with potential voters is an intriguing idea. Politics is basically nothing more than a money game, where how much you can spend on advertising and campaigning is such a huge part of getting elected, so being able to reach people via popular sites like this is a way for people who aren't necessarily wealthy to get and keep their name in the mix.
And, let's be real -- for any actual, legit "swamp draining" to happen, people like that need to find a way to have more of a voice in the system than they do now. Whether it be crooked career politicians or crooked businessmen, they all come with their built-in swamp designed to reward their cronies. Anything that changes that is at least worth looking into.