People in Ohio cursed the most as compared to every other state in the Union: They swore in one out of about every 150 phone conversations. Ohio was followed, respectively, by Maryland, New Jersey, Louisiana, and Illinois.
Marchex Institute, the data and research arm of the ad firm Marchex, got ahold of the data that resulted from some recordings, examining more than 600,000 phone calls from the past 12 months—calls placed by consumers to businesses across 30 different industries. It then used call mining technology to isolate the curses therein, cross-referencing them against the state from which the calls were placed.
