Pepsico (Mountain Dew) Pulls "The Most Racist Commercial of All Time"

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ernest_t_bass's avatar

ernest_t_bass

12th Son of the Lama

24,984 posts
May 2, 2013 9:18 AM
How is that racist? Goats can't even speak english.
May 2, 2013 9:18am
Raw Dawgin' it's avatar

Raw Dawgin' it

Just Ain't Care

11,466 posts
May 2, 2013 9:19 AM
ernest_t_bass;1437206 wrote:How is that racist? Goats can't even speak english.
Black stereotype names, all blacks in the line up, white cops, white girl beat up, how they're dressed.
May 2, 2013 9:19am
Devils Advocate's avatar

Devils Advocate

Brudda o da bomber

4,539 posts
May 2, 2013 9:26 AM
ernest_t_bass;1437206 wrote:How is that racist? Goats can't even speak english.

Dude, how are you a teacher? I am however glad you picked up on the goat.
May 2, 2013 9:26am
ernest_t_bass's avatar

ernest_t_bass

12th Son of the Lama

24,984 posts
May 2, 2013 9:32 AM
May 2, 2013 9:32am
Devils Advocate's avatar

Devils Advocate

Brudda o da bomber

4,539 posts
May 2, 2013 9:40 AM
^^^^^^^ interesting that the little stick dude is black.
May 2, 2013 9:40am
V

vball10set

paying it forward

24,795 posts
May 2, 2013 9:46 AM
It may be totally PI, racist, insensitive, etc., but I still laughed my ass off at that goat-hahaha.
May 2, 2013 9:46am
E

enigmaax

Senior Member

4,511 posts
May 2, 2013 10:16 AM
Clearly Tyler the Creator is racist.
May 2, 2013 10:16am
Devils Advocate's avatar

Devils Advocate

Brudda o da bomber

4,539 posts
May 2, 2013 11:06 AM
ernest_t_bass;1437206 wrote:How is that racist? Goats can't even speak english.

Maybe it would help if you realized that the girl was somebody's sister;)
May 2, 2013 11:06am
sherm03's avatar

sherm03

I go balls deep.

7,349 posts
May 2, 2013 11:10 AM
One of the cops in the commercial was black.
May 2, 2013 11:10am
Classyposter58's avatar

Classyposter58

Senior Member

6,321 posts
May 2, 2013 11:37 AM
enigmaax;1437267 wrote:Clearly Tyler the Creator is racist.
He also sucks. I listened to one of his songs and absolutely hated it
May 2, 2013 11:37am
V

vball10set

paying it forward

24,795 posts
May 2, 2013 1:19 PM
damn, PepsiCo took it down--may as well delete this thread :(
May 2, 2013 1:19pm
G

gut

Senior Member

15,058 posts
May 2, 2013 1:30 PM
If the goat had sounded like a certain Italian stereotype...no one says squat.

How in the world does this get produced? I don't know how many people would see this/sign-off internally, but how could no one notice? The goat was a risk, but an all black line-up? Really?

And even then, you'd still have some feminazis saying how this commercial promotes violence on women.

This should be a great marketing case study. How many ways can you go wrong and offend?
May 2, 2013 1:30pm
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thePITman

Senior Member

3,867 posts
May 2, 2013 1:34 PM
gut;1437454 wrote:How in the world does this get produced? I don't know how many people would see this/sign-off internally, but how could no one notice?
This is what always baffles me, as well.
May 2, 2013 1:34pm
Raw Dawgin' it's avatar

Raw Dawgin' it

Just Ain't Care

11,466 posts
May 2, 2013 1:38 PM
gut;1437454 wrote:If the goat had sounded like a certain Italian stereotype...no one says squat.

How in the world does this get produced? I don't know how many people would see this/sign-off internally, but how could no one notice? The goat was a risk, but an all black line-up? Really?

And even then, you'd still have some feminazis saying how this commercial promotes violence on women.

This should be a great marketing case study. How many ways can you go wrong and offend?
It gets approved because it gets people talking about Pepsi. They get press and by the weekend no one will give a fuck. It's doing exactly what they wanted.
May 2, 2013 1:38pm
G

gut

Senior Member

15,058 posts
May 2, 2013 1:46 PM
Raw Dawgin' it;1437458 wrote:It gets approved because it gets people talking about Pepsi. They get press and by the weekend no one will give a ****. It's doing exactly what they wanted.
You could be on to something there. Pretty crafty way to exploit social media. Don't even have to pay to air the thing. I think a few companies did something similar with the Super Bowl.
May 2, 2013 1:46pm
scoreboard's avatar

scoreboard

Senior Member

326 posts
May 2, 2013 1:55 PM
If black men werent violent criminals, there wouldnt be a stereotype that black men are violent criminals.




















sarcasm
May 2, 2013 1:55pm
Raw Dawgin' it's avatar

Raw Dawgin' it

Just Ain't Care

11,466 posts
May 2, 2013 1:57 PM
gut;1437462 wrote:You could be on to something there. Pretty crafty way to exploit social media. Don't even have to pay to air the thing. I think a few companies did something similar with the Super Bowl.
We're talking about the ad, which is exactly what they wanted. It doesn't even matter that it exploited stereotypes, all they care about is that people are talking about Mountain Dew. Think anyone will stop drinking it because of this ad? Doubt it. Hell, some people may drink it because they like their don't give a fuck attitude. I honestly think they went into it expecting backlash and were going to air the ad until there was enough outrage for them to pull it.
May 2, 2013 1:57pm
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OSH

Kosh B'Gosh

4,145 posts
May 2, 2013 2:00 PM
[video=youtube;Uf2aI0CPqQE][/video]
May 2, 2013 2:00pm
lhslep134's avatar

lhslep134

why so serious?

9,774 posts
May 2, 2013 2:01 PM
Didn't even think it was that racist, just an example of people being overly sensitive. I thought it was funny.

I guess they coulda had a white guy in the lineup, but the guys in the lineup and the guy voicing the goat are part of the same group.
May 2, 2013 2:01pm
E

enigmaax

Senior Member

4,511 posts
May 2, 2013 3:49 PM
Classyposter58;1437358 wrote:He also sucks. I listened to one of his songs and absolutely hated it
Agreed. And the commercial was stupid in my opinion. However, I'm not sure who exactly has the problem with it or who is calling it racist. I mean, I would think black people get it. And I doubt white people are smart enough to see the joke is on us. And aside from all that, if you had seen the first two parts, you would know it wasn't a "battered white woman." It was a woman who had been attacked by a @#$%ing goat.
May 2, 2013 3:49pm
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Mulva

Senior Member

13,650 posts
May 2, 2013 8:31 PM
Classyposter58;1437358 wrote:He also sucks. I listened to one of his songs and absolutely hated it
His TV show is worse.
May 2, 2013 8:31pm