justincredible;1271011 wrote:Say you're a loyal customer of product X. It's something you buy one or two times a month. For the sake of the discussion we'll say it's deodorant.

If the brand had a loyalty program, what features/perks would you expect or hope to see when joining? Let's say that free product after so many purchases is a given. Anything else you would like to see or expect to see?

Raw Dawgin' it;1271045 wrote:Sample of new products they come out with.

mcburg93;1271059 wrote:Discounts on the product.

sleeper;1271063 wrote:A quality product is most important. No one really cares about gimmicks; well no one with money cares.

What is your target audience? Women? If so, all they care about is getting a sale regardless if the product sucks. If men, you'll have to aim for their cost to benefit ratio, which is subconscious.

justincredible;1271080 wrote:Current website stats are as follows:

Active males: 3,000
Active females: 6,000

34 and under: 500
35-45: 1,100
46-55: 2,500
56-65: 3,000
66 and over: 2,000

The 9,000 members have entered almost 60,000 codes. Each product the buy has one code on the packaging so each member has averaged about 7 purchases over the course of ~21 months. A lot have entered one code. A lot have entered the max of, I think, 25 codes.

justincredible;1271107 wrote:Also, this is all obviously made up because I'm unemployed.

justincredible;1271080 wrote:Current website stats are as follows:

Active males: 3,000
Active females: 6,000

34 and under: 500
35-45: 1,100
46-55: 2,500
56-65: 3,000
66 and over: 2,000

The 9,000 members have entered almost 60,000 codes. Each product the buy has one code on the packaging so each member has averaged about 7 purchases over the course of ~21 months. A lot have entered one code. A lot have entered the max of, I think, 25 codes.

Sonofanump;1271208 wrote:Looks like you need to get younger customers, unless it is a produce that one uses inherently more as the person gets older. Is the two to one ration between males and females due to use or who does the shopping for the household?

password;1271293 wrote:Are you marketing vitamins?

Manhattan Buckeye;1271285 wrote:"The best loyalty programs are the ones that are personalized."

100% correct. The best way to get customer support is to make your customers think they are part of the company.

This happens with automobiles (and pretty much funds NASCAR), and other service providers. It isn't as easy with products but can happen. I've never been an auto loyalty guy but will do so with airlines. I won't fly Delta if at all possible but will take a Sing Air flight at any opportunity. The latter makes me think I am part of the company, they address me by Mr. MB at the gate, they know what beverage I want when I take my seat and all around make me think I am more than just a passenger. It also doesn't hurt that the flight attendants are ridiculously hot.

WebFire;1271143 wrote:And have two iPhone 5s. Typical.

justincredible;1271217 wrote:It's not a product that young people need, generally. There is no way to target towards them. And the 2:1 ratio is due to who does the shopping, I'd guess. I have no idea what the split is for use but I'd guess it's close to 50/50.

I Wear Pants;1271495 wrote:So it's a product where people enter codes online that's targeted at old people.

I'm sure that'll work out swimmingly. :rolleyes:

justincredible;1271590 wrote:It's been going well for almost two years, did you not read the stats? Almost 60k codes have been entered so far by roughly 9k members.