Explains how the payout works. Almost all goes to fighters and amount is based on rank. I think you'll definitely see some guys lose money and some make more. Also, it definitely hurts current sponsors
The new deal means that beginning with fight week for next summer’s UFC 189 event in Las Vegas, existing sponsors will no longer appear on fighter clothing – not only on fight night, but also at all pre-fight media appearances – and in-cage sponsor banners also will be eliminated. Fighter camps also will be outfitted with approved clothing to create a uniform look in athletes’ corners.
That said, existing sponsors are still welcome to support UFC fighters, UFC officials said. However, the companies will be tasked with finding a new activation process since third-party logos will no longer be allowed on UFC broadcasts, other than title-sponsor slots – similar to those seen with European soccer clubs – that the UFC may eventually sell to “a major, global brand” down the road.
“This is no different than any other major sport,” Fertitta said. “You can’t just run on to the field or on to the basketball court with whatever sponsors you want. It just doesn’t work that way. We’re now at that level.