Some good news from an article in the Post-Gazette.
Pirates television ratings on Root Sports are up 34 percent from last season and are at their highest levels since June 2005.
Sports apparel stores are reporting ridiculously large increases in Pirates-related sales from the same point last season. That includes a 46 percent spike at Hometowne Sports — where the $19.99 Walker T-shirt is most popular — and a 51 percent increase at The Pittsburgh Fan, across from PNC Park. Anne Ronan, spokesperson for The Finish Line stores, was not permitted to disclose figures but said, "(Pirates) apparel is selling at a rapid clip even in areas not Pittsburgh proper, like Johnstown."
Attendance is up 12 percent, with three sellouts expected this weekend against the Boston Red Sox. "Weekends like this," Walker said, "are going to be really important for growing the fan base."
Merchandise sales at PNC Park are up 32 percent, page views on the Pirates website 41 percent.
When you consider that the mantra of small market teams is that as revenue increases, payroll will follow, reading something like this, which shows how the team being competitive is paying off, does make me a bit on the optimistic side. They currently are 23nd in the league, averaging 21,135 a home game. Which is better than two other playoff contenders (only 3 games back means they are currently a playoff contender) in Cleveland (#26) and Tampa Bay (#29).