I remember when Magic Hat sued West 6th in Lexington because their "6" looked like an upside down "9". Douchebags for sure.
I'm a big fan of the Platform beers I've had, but I haven't had a ton of exposure to them since we haven't lived in Ohio since they founded. Here's a comment from Deadspin I thought was interesting:
They decided they wanted to be bigger than GLBC which of course would mean they are ‘better’ than GLBC.
So their entire plan has been to just crank out as much beer as they possibly can. Quality? Maybe! Not a priority. Nope. Just take up as much shelf space as they possibly can. White Claw’s hot? Fuck it, make a shitton of seltzers! (And they were allutterly awful.) Hey let’s copy something Rogue did years ago, it’ll give us another slot on the shelf!
One goddamn hundred and sixty-seven beers later...
Yes, 167 different beers and that’s not including brew-pub exclusives or ‘collaborations’ or one-and-done. GLBC over their entire life has done a total of 121 over thirty years and that’s including all of their one-and-dones and pub exclusives, like Du Rauch. GLBC makes 150,000bbl per year. Platform just got up to about 40,000bbl.
You just cannot do that kind of volume and produce real quality beers. And let me assure you, that is VERY much the case. It’s why they have a pile of ‘Berliner Weisse’ and Goses - take the same base, change it a tiny bit, throw it out the door. Lather, rinse, repeat until you’re sitting there demanding retailers give you literally 2-3x the shelf space of GLBC at the minimum.